Generator is the specialist search partner for agency new business, marketing, and growth talent
Founded by agency-side practitioners, we connect high-performing people with ambitious agencies and consultancies — discreetly, credibly, and with proven judgement.
New business is the lifeblood of every agency — but finding someone as good as the founders to lead it is tough. Agency leaders trust Generator to connect them with top performers who emulate their calibre, culture, and ambition.
We’ve spent years building trusted relationships with proven new business talent — we aim to introduce those candidates with SME and domain knowledge who can influence senior decision makers, open doors, secure a briefs and win a place on the clients roster.
Representing high-performing agency new business talent
The best opportunities aren’t advertised — they’re shared through us. When it’s time for your next move, we’ll work with you to find an opportunity where you’ll thrive.
Whether your strength is high-energy lead generation or strategic, considered growth, we know how to position your talent where it matters most — matching your ability, ambition, and impact.
We’re deeply connected across the agency landscape — from creative and media to consulting and tech.
We’ve developed a unique methodology to determine candidates suitability and agency fit based on candidate profiling, network strength, references and verified results in previous agencies.
As agency SME recruiters you can trust us to truly understand the agencies DNA and represent your vacancy and positioning to the ideal candidate’s — ensuring your shortlist is credible, relevant, and of the highest calibre.
Whether you’re an agency looking for new business and marketing talent, or a proven performer ready for your next challenge — we’d like to hear from you.
Typical roles include:
New Business Director / Manager
Head of Growth / Growth Director
Marketing Director / Manager
Account Director (with growth responsibility)
Exceptional agencies and high-performing talent choose Generator for one reason — results.
Let’s find the right fit — for your ambition or your agency.
A selection of our previous clients below.
Gyro
Iris
Investis
Group M
Mediacom
Live Union
Possible
Bio
H&K
AIS
AMV
Hodes
Grayling
Blue Marlin
Design Bridge
Futurebrand
Jack Morton
TAG Worldwide
Forward3D
Rapp
Seymour Powell
Ogilvy One
Schawk
Karmarama